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What are Shams in Bedding?

Shams in bedding serve as a decorative element that elevates the style and presentation of a bed. Th...

Shams in bedding serve as a decorative element that elevates the style and presentation of a bed. They are essentially decorative pillowcases, transforming regular pillows into eye-catching accessories that complement the overall design. Not only do shams add a touch of elegance to the bed, but they also provide an additional layer of comfort and support when used as extra pillows.

Bed shams are available in various sizes, designs, and materials. They often feature intricate patterns, embroidery, and embellishments, adding depth and visual interest to one's bedding arrangement. Typically placed on top of the comforter or other bedding, shams are used to conceal the standard sleeping pillows, creating a polished and well-coordinated look.

Understanding the role and purpose of shams in bedding can significantly impact the overall aesthetic appeal and comfort of a bedroom. By selecting the appropriate shams for a bed, one can easily transform the space into a stylish and cozy haven while maintaining a neat and uncluttered appearance.

Understanding Bedding Shams


Definition of Shams

A bedding sham, also known as a pillow sham, is a decorative covering for pillows. It differs from standard pillowcases by generally having a flanged edge which adds a decorative appearance. Shams come in various sizes and styles, designed to complement different bedding sets. In essence, shams are the stylish, visually appealing counterpart of traditional pillowcases.

Purpose and Functionality

The primary purpose of a bedding sham is to enhance the appearance of a bed, turning ordinary pillows into decorative accessories. Apart from the aesthetic appeal, shams also serve practical functions, such as protecting pillowcases from dirt, oils, and other contaminants.

Some common uses of shams in bedding include:

    ● Layering: Shams can be used to create a layered look on the bed, often placed in front of sleeping pillows and behind accent pillows.
    ● Organization: They can also provide a sense of organization and tidiness by concealing sleeping pillows while the bed is made.
    ● Customization: Shams offer additional opportunities for customization, with a wide range of designs, colors, and materials available.

Bedding shams are stylish and versatile accessories that can elevate the appearance of a bed while also serving practical purposes. With a variety of options available, they can easily be incorporated into any bedding set to create a more personalized, visually appealing look.

Types of Shams in Bedding


Standard Shams

Standard shams are the most common type of pillow sham used in bedding. They are designed to fit a standard-sized pillow, which typically measures 20 by 26 inches. These shams usually feature flanges, which are additional fabric borders that extend from the edges of the sham, adding to their decorative appeal. Standard shams can be found in various materials, including cotton, linen, and silk, enabling you to match them with your existing bedding.

Euro Shams

Euro shams are square-shaped pillow covers that measure approximately 26 inches by 26 inches. These shams are larger than standard shams, providing a unique look that stands out in a bedding ensemble.

Euro shams are often used as the back layer of pillows when arranging pillows on a bed, offering both comfort and visual appeal. Although Euro shams can be found in various fabrics, they are commonly made of more expensive or luxurious materials like velvet or embroidered silk.

King Shams

King shams are designed to fit king-sized pillows, which measure around 20 inches by 36 inches. These larger pillow shams add a touch of luxury to your bedding ensemble and can be used as the main pillows for sleeping or as decorative accents. Like other types of shams, king shams come in various materials and styles, allowing you to coordinate them with your existing bedding and bedroom decor.

Decorative Shams

Decorative shams, as the name suggests, are primarily used for their aesthetic appeal and are not intended for sleeping. They come in various shapes, sizes, and designs, allowing you to add a personalized touch to your bedding. These shams often feature intricate details, such as embroidery or appliqué work, and can even be found in unconventional materials like fur or sequins. Using decorative shams is an easy way to enhance the overall look of your bed and express your unique style.

Design and Style Elements

 

Materials and Textures

Shams can be made from a variety of materials, such as organic cotton, TENCEL™ Lyocell, and flax linen. The choice of material can greatly impact the texture and feel of a sham. For example, linen shams provide a more natural and rustic appearance, while organic cotton is often associated with a softer, smoother texture. Many luxury shams are commonly made from materials such as silk or velvet due to their plush feel and elegant appearance.

Colors and Patterns

The colors and patterns of shams can vary widely, allowing for customization to suit a variety of bedroom aesthetics. Shams are often designed to match or complement the duvet cover or quilt, creating a cohesive and well-coordinated look. They can feature solid colors, allowing for a more minimalistic and clean appearance, or include intricate patterns and designs that showcase elements like florals, geometric shapes, or abstract art. Mixing and matching different colors and patterns can also create a unique and eclectic style for your bedding.

Closure Types

Shams typically have a closure to keep the pillow securely enclosed and hidden from view. There are several common closure types found in shams:

    ● Envelope closure: An overlapping fabric flap that provides a seamless look and easy pillow insertion.
    ● Button closure: Decorative buttons placed along the edge that fasten the sham and add a touch of style.
    ● Zipper closure: Offers a clean and secure closure, often hidden within a seam for minimal visibility.
Each closure type provides its own set of advantages, such as ease of use, added style, and secure pillow enclosure. Selecting the appropriate closure type is an important consideration when choosing the perfect sham for your bed.

Care and Maintenance

Washing and Drying Shams

Caring for your shams starts with proper washing and drying techniques. It's essential to check the care label on your shams for specific instructions, as different materials require various care techniques.

Generally, shams should be washed in cold water on a gentle cycle with mild detergent. Avoid using bleach, as it can damage the fabric and cause fading or discoloration.


When it's time to dry your shams, do so in a low heat setting or consider air drying for optimal results. This helps prevent shrinking and damage to the fabric. Additionally, ensure that shams are completely dry before storing or placing them back on your bed to prevent mildew growth.

Note: For delicate shams or those made from sensitive materials, some manufacturers may recommend dry cleaning for the best results.

Ironing and Storage Tips

Once your shams are clean and dry, you may need to iron them to remove any wrinkles and maintain a polished look. If ironing is necessary, use a low heat setting and avoid steam, as it may cause damage to certain fabrics. Be sure to iron your shams inside out to protect any design elements or prints.

When it comes to storing your shams, consider the following tips to maintain their shape and appearance:

    ● Fold the shams neatly and place them in a cool, dry area.
    ● Avoid stacking heavy items on top of your shams, as this can cause creases and wrinkles.
    ● Keep shams out of direct sunlight to prevent fading and discoloration.

With proper care and maintenance, your shams will stay fresh, clean, and looking great for years to come.

Selecting the Right Shams


Size and Fit

When choosing shams for your bed, it is essential to consider the size and fit. Shams come in various sizes, such as standard, king, and European (also known as euro shams). Standard shams typically measure 20x26 inches, king shams are larger at 20x36 inches, and euro shams are square-shaped, measuring approximately 26x26 inches. To ensure a proper fit, select shams that correspond to the size of the pillows you plan to use.

Here are common sham sizes for quick reference:

    ● Standard: 20x26 inches
    ● King: 20x36 inches
    ● Euro: 26x26 inches

When choosing shams, also consider the closure type. Shams generally have either a hidden zipper or an overlap to allow for easy insertion and removal of pillows. This feature is crucial for maintaining a clean, polished look on your bed.

Matching with Bedding

In addition to size and fit, it is essential to select shams that match your bedding. Shams should complement the colors, patterns, and design elements of your bedspread, duvet cover, or comforter. In many cases, bedding sets come complete with coordinating shams, making it easy to create a cohesive look.

If you are shopping for separate shams, seek out colors and patterns that either contrast or harmonize with your existing bedding. For example, if your duvet cover is a solid color, you may want to choose shams with a subtle pattern to add visual interest. Conversely, if your comforter has a bold design, solid-colored shams can provide a soothing contrast. Mixing textures, such as a decorative pillow sham with embroidery or ruffles, can also enhance the bed's appearance.

Remember, shams are not just functional; they also serve an aesthetic purpose. By selecting the right size, fit, and design, you can transform your bed into a stylish focal point in your bedroom.

Contact us today and get samples for your B&B business venture. 

Elsa Zhang

With over 5 years of experience in the international sales of home textile products, I have honed my skills in understanding global market trends and developing strong relationships with clients across the world.
- Nearly 7 years experience in the marketing of home textile and homewares industry has equipped me with a deep understanding of customers’ preferences and the ability to create impactful marketing strategies that drive sales and brand awareness.

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